Have you ever gone to a store and looked at the materials displayed on the shelves? How are they sold?
They are sold in a container. They are packaged in a particular way that makes them look attractive to the customers. When the item that the consumer is going to purchase looks attractive and interesting, the consumer is drawn to it and finally decides to make the purchase.
Do you think consumers would have purchased the item if it did not have good packaging? Absolutely not. In this article, we will discuss the importance of packaging and how it helps build a strong connection with the consumers.
What Are Packaged Goods?
Consumer Packaged Goods, or CPG, are the goods or commodities that are used daily by the common people or consumers. These items either require replenishments or replacements at a regular interval. These items include beverages, foods, household products, and many more.
The packaging of goods can make or break the future of a product in the market. As a result, experts consider this sector to be highly competitive.
The packaging of the goods not only makes the commodity look more attractive, thereby drawing the attention of the consumers, but it also has many other important roles to play.
For example, the packaging of the commodity protects the goods from getting spoiled. Take the example of milk. This liquid commodity is packaged and sold in tetra packs that increase the product’s shelf life. It also makes it convenient and easier to be carried.
It is one of the largest sectors in the world. In the continent of North America alone, experts estimate it to value approximately 2 trillion dollars. There is ongoing competition among brands to secure a position on the shelves of major stores across the globe.
Importance Of Packaging: The Psychology Behind Packaged Goods
While it is true that the packaging of the products is of great importance as it protects the material inside from adverse weather conditions and makes it easier to be carried around, there is another significance that many overlook.
The packaging of the product helps the brand build a relationship with the consumers. So while it may not make sense to you at first, there’s a lot of logic to it.
You may find most people to be leaning towards in-store shopping more than online shopping. There is a reason behind that.
When the consumer visits the store, they will be able to compare different commodities that are selling the same or similar materials. They will be able to compare them and then decide justly which one they want to buy.
There are many factors that play a role in the consumer’s decision. The most important of all these factors is the packaging.
The brands give a lot of importance to the packaging of an item. The packaging of an item is the link between the product (indirectly the brand) and the consumer. The consumers are not able to break the seal and try out the product that they are purchasing in the store.
The buyers or consumers judge the product based on the packaging of the product.
Consumer behavior keeps changing from time to time. A very few sections of the consumers are loyal to a particular brand. Most of us switch between brand products from time to time. In order to create a bond with the consumers, the brand or business puts a lot of focus on the packaging as well.
The packaging of the product makes the consumers aware of the detail of the product without having them open the product. For example, in the case of food products, consumers will get to know about the ingredients used to make the food.
They will also learn about the nutritional value from the label that is printed on the back of the product. The more attractive the product looks, the better it sells out.
The packaging of the product can successfully invigorate the impulse of buying of a consumer. This psychological push is a major factor that increases the product’s sales. As the companies have started to learn about this fact, most brands have made packaging one of their focus points.
Final Words
Packaged goods are the items or commodities that the manufacturers sell in proper packaging. The packaging material can be anything, from paper to plastic. In the case of product packaging bags made of paper or fabric have also been used.
There is a lot of importance given to the packaging of the product. It is important because, through the product’s packaging, the consumer gets to know a lot about the item.
It is not possible for the purchasing individuals to open up the commodity and go through the product while they are in the aisle. But through the packaging, they will get to know about the product in detail. So that would play an important role in making sales.
Read Also: How Commercial Cleaning can reduce Allergies in the Workplace?
