There are a lot of things to think about when you’re starting or running a small business. One of the most important, but often overlooked, aspects is creating and maintaining an online presence. And one of the most important pieces of your online presence is your business listing. So, what makes a good business listing? Here are the 9 commandments of business listing websites that will work for you.
1. Make sure your business is correctly and completely listed:
This may seem like a no-brainer, but you would be surprised how many businesses are not listed correctly or completely on business listing websites. Make sure that your business name, address, and contact information are accurate and up-to-date. However, don’t stop there. Make sure to include all the important details about your business, such as a description, hours of operation, services offered, etc. The more complete your listing is, the more likely people are to find and use your business.
2. Optimize your business listing for search:
This is one of the most important aspects of having a good business listing. Make sure you include all relevant information about your business, such as your hours of operation, your contact information, your address, and keywords that describe your business. However, don’t stuff your business listing with too many keywords, as this will make it difficult to read and could get you penalized by search engines.
3. Quality images will work:
Images are important for your business listing for a few reasons. First, they make your listing more visually appealing, which can help it stand out from the rest. Second, they give potential customers a better idea of what your business is all about. And lastly, they can help improve your listing’s SEO. So, what makes a good image for a business listing? Make sure the images are high quality, relevant to your business, and clear.
4. Videos are more helpful:
Video is a great way to improve your business listing. It’s a more engaging and visually appealing way to showcase your business, products, or services. And it’s more likely to capture the attention of potential customers than plain text. However, not all videos are created equal. In order to be effective, your video must be well-made and relevant to your business. It should also be hosted on a popular video-sharing site like YouTube or Vimeo.
5. Customer reviews and testimonials are key:
Customer reviews and testimonials are one of the most important aspects of a good business listing. They provide potential customers with valuable insights into your business, and they can be the deciding factor between choosing your business and going with a competitor.
Make sure to encourage customers to leave reviews, and make it easy for them to do so. Include links to your review profiles on your website and on your business listing and you have to respond to every review.
6. Always update the business information:
Make sure your business information is always up-to-date. This includes your hours of operation, address, phone number, website, and any other relevant details. Customers will appreciate knowing that they can always find accurate information about your business, and it will help you avoid any confusion or frustration. Be sure to also update your business information on any third-party listing sites that you use, such as Google My Business or Yelp.
7. Get creative with your business listing:
Don’t be afraid to get creative with your business listing. Use images and videos to make you’re listing stand out. You can also use creative language to describe your business and what it does. However, make sure that your creativity doesn’t come at the expense of accuracy and clarity.
8. Take advantage of social media:
It’s an excellent method to get the word out about your company and connect with various consumers. Be sure to create a strong social media presence for your business and make sure your business listing is included on your profile. Besides this, you should also post interesting and engaging content on a regular basis, and use social media to drive traffic to your website or blog.
9. Use keywords correctly:
Keywords are important for both your website and your business listing. They help potential customers find your business, and they help search engines understand what your business is about. But beware of keyword stuffing, which is when you stuff too many keywords into your listing in an attempt to game the system. Not only will this not help your business, but it could also actually get you penalized by the listing website or even banned altogether.
A good business listing is essential for any small business. So, if you follow all these things at the time of business listing then your business will be more successful in the online world.