google-search-engine-optimization

How To Improve Google Search Ranking

If you want to get noticed on Google, it’s important to have a good presence in the organic search results. Organic search results are those that show up when someone searches for a keyword with no advertising or paid placement involved. In this post, we’ll discuss how to improve your Google Search ranking so your business shows up in the organic search results—and how that affects your bottom line. Want to learn more join our digital marketing course in Noida.

Keywords

Keywords are words or phrases that people type into search engines to find information. They’re the most important part of SEO and are what you want to rank for. Keywords are also what you show up in the search results when someone searches for them, so they should be related to your business and website content.

Meta title and description

With an estimated 90% of clicks going to the top three results, it is essential to optimize your meta title and description for each page you wish to rank for. 

The meta title and description (META content) are the most important on-page SEO elements in Google Search Console. They are displayed as a banner when someone searches for something on Google or Bing. This banner shows up above organic listings which means that this is a prime spot where searchers look before clicking on any result!

You can use these sections to provide more information about your pages so that visitors know what value they will get from reading them. Make sure your META content is engaging and concise – no longer than 160 characters in total including spaces between words – otherwise it could be truncated by Google when displayed on search engines results pages( SERPs).

Headers

Header tags are the HTML elements that are used to create headings on a web page. They should be descriptive and contain keywords that are relevant to the content of your site. Headers should also be unique for each page, section of a page, and section of your site.

Content

Content is king, and Google knows it. For example, if you publish a lot of original and unique content on your website that is relevant to the topic at hand (such as your business), then you’ll see a boost in search engine rankings. This is because Google prioritizes websites with unique content above those that don’t have any or much less of it.

To ensure that your website’s content is user-friendly with relevant information, make sure that all pages are optimized for mobile devices so they’re easy to navigate on smartphones and tablets.

Schema markup

Schema markup is a way to add structured information to your site’s pages using HTML, which is then picked up by search engines and displayed in rich snippets in their search results. Rich snippets are visual elements that you can add to your content in order to make it more attractive to searchers. 

For example, if you have an e-commerce site and sell books, they might show reviews of a book on the right-hand side of their search result page (see below). This helps them understand what the page is about more quickly and helps them decide whether or not they want to click through for further information.

You can use schema microdata within your website by adding data structures around each element on a page: product titles, product descriptions, images, and other media, etc., so as much relevant information about that element will be shown as possible when someone conducts a Google search for that specific product or service category (e.g., “books”).

Site maps

Site maps are a list of pages on your website. They’re used by search engines to index your site, and they help users find what they’re looking for on your site. The first step in improving your Google search ranking is adding a sitemap to your website.

Technical SEO

  • Use a website crawler to identify broken links and assets.
  • Use an HTML validator to ensure that your site is coded correctly.
  • Use a page speed tester to see how fast your pages load and how they compare with others in your industry. The faster the load time, the more likely Google will rank you higher (and more quickly).
  • Use a mobile usability tester to make sure your website looks good on all devices and screen sizes. This includes desktop computers, tablets, smartphones (smartphones are used much more frequently than tablets), etc. If visitors can’t access important information or navigate easily through a website on their device of choice—they’ll go somewhere else!

Improve your Google Search ranking to show up in the organic search results. You can improve your Google Search ranking by optimizing your site for Google. This means using keywords in the title and meta description, using keywords in content, using schema markup, and more.

Conclusion

So there you have it. If you want your website to show up in the organic search results, these are the steps you need to take. It’s not easy, but it’s worth it! This is a great way for businesses to get new clients and improve their brand awareness.
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By Michael Caine

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